* Welcome to our PRE-ORDER store. Items ship July 2021 *
We make it easy & affordable to restock your underwear drawer with quality sweat-shop-free, organic women's underwear and bralettes.
Latest Updates from Our Project:
65 hours left!
about 3 years ago
– Wed, Mar 10, 2021 at 02:48:47 PM
Thank you for joining me on this adventure!
This campaign will come to an end on Saturday at 8:00am PST!
We surpassed the funding goal and this means that we will definitely be producing the line! Here is a little reminder of my production timeline so you know what to expect:
Your contributions so far equate to 1700+ ETHICAL & ORGANIC underwear and bralette styles!
This is HUGE! I truly believe there is a real opportunity to have a positive impact on the apparel industry with this business pursuit. Every dollar we spend is a vote and when we vote for Fair Trade & Sustainable, WE influence greater change. This was always my dream, to create a brand that did GOOD for the greater community and ecosystem, not just for the parts that affect me. Way to go!
One final request: Send Reminders to your friends & family!
Please take a moment today to forward this Kickstarter along to the women in your life. EVERY. SINGLE. Pledge, Instagram Follow and Email sign up make a difference to me.
I supported Discreture, a women-owned, Fair Trade & Sustainable women's underwear start-up and I thought you would love it- check out the Kickstarter here: http://kck.st/3tRdrFx You only have until THIS Friday to pre-order with Kickstarter-exclusive discounts.
More to come once this thing wraps up! Thank you!
XOXO
Molly Joy
photos by Alex Parker @alexparkermedia
Two more weeks: Let's keep this thing going!
about 3 years ago
– Mon, Mar 01, 2021 at 04:11:18 PM
Happy Saturday everybody!
I am elated to see that 150+ of you have pledged to this campaign, putting us already above my initial goal of $20,000 toward my first production order!
Since hitting the goal, I took a few days to breath and rest in the gratitude of you all believing in me and helping me to get this thing going. (I also had a LOT of catching up to do at my job at KNOWN SUPPLY hahah).... But if you know me, you know my motto:
I'll sleep when I'm dead
There's TWO WEEKS left in this thing and I'm not putting it to bed.
I have TWO new goals for growing Discreture:
1) Grow the instagram to 1000 followers (if you don't follow, please click the link and do it!)
2) Raise enough through pledges to ADD a color way!!! Please help me to keep spreading the word so that I can offer YOU with more variety starting with the very first delivery :D
Something to copy and paste and share with friends:
Please help to support this Kickstarter for a women owned, Fair Trade and Organic underwear line. There are pledges that offer 40-50% off retail prices. Check it out here: http://kck.st/3tRdrFx
With love and gratitude,
Molly
We surpassed the goal in only ten days!!!
about 3 years ago
– Mon, Feb 22, 2021 at 07:16:02 PM
WOW! I am blown away by the support!
I mean, don't get me wrong, I knew the intentions and the product were rad, but I didn't realize how quickly my friends and family (and even many people who I don't know) would come together to make this dream a reality. WE'RE DOING IT GUYS!!! Ethical & Sustainable underwear! I TRULY believe the success of this brand will have a positive impact on the fashion industy and I am equally confident that you will LOVE these undies.
There are 18 days left in the campaign...
Yes, we funded this thing 1/3 the way through.
No, that does not mean this is over.
I am placing a production order as soon as the 30 day Kickstarter Campaign ends! This means I need as much exposure and pre-orders as possible to place the biggest and most accurate order. Check out my update from last week for great ways to share and support.
Stretch Goal
We will be announcing a stretch goal soon. I'm really excited about the possibility of adding another milestone so we can launch this thing with a little MORE. Stay tuned!
ALSO next week is my birthday so maybe there will be some other surprises too!
Anyways, I wanted to get this message out to let you know that this means the world to me, and it doesn't feel like enough to say this but:
THANK YOU!!!
I couldn't do this without your support.
XOXOXO
More to come super soon.
With love,
Molly
One week update: Thank you for being one of the FIRST to support me!
about 3 years ago
– Wed, Feb 17, 2021 at 08:22:38 PM
It has been just under 1 week and we have already raised 85% of the funds I need to hit the goal.
Wow. I am totally blown away by the support I have received in the past week. You guys were the FIRST ones to back me in this crazy adventure and I don't even know how to find the words to show my gratitude for your love and generosity.
Big Wins:
-Hit 50% funding in 24 hours
-Over 100 backers in less than a week
-We SOLD OUT of one early bird special in 3 days (Bottoms Up)
-We ALMOST sold out of a second early bird special (Basic AF)
so... T H A N K Y O U !
Your contribution and belief in me will help me make my dream of a cleaner, safer apparel industry become real... but just in case you missed it... this project ONLY gets funded if we REACH the $20,000 goal. This is all or nothing.
Three things you can do to help me keep some momentum going & CRUSH my goal:
1. Please share with a few friends, here is something you could copy and paste:
Hey there! A friend of mine is launching a Fair Trade & Organic Underwear line- I was one of the first backers on her Kickstarter and she is very close to hitting her funding goal. I think this is something you might like, please check out her page and consider helping us hit this goal by pre-ordering some of her undies. I know it would mean the world to her to get the funding she needs to make meaningful change in the fashion industry: https://www.kickstarter.com/projects/discreture/discreture-ethical-and-sustainable-underwear-subscription?ref=3k1gu9
